Key insights
- Cosmetics and personal care market value
- bn USD

Detailed statistics
Mexico: cosmetics and personal care market 2017-2022
- Cosmetics production value
- bn MXN

Detailed statistics
Mexico: production value of cosmetic products 2018-2023
- Most popular cosmetics & make-up brand
- ³¢'°¿°ùé²¹±ô

Detailed statistics
Mexico: most popular cosmetics & make-up brands in 2023
·¡»å¾±³Ù´Ç°ù’s Picks
·¡»å¾±³Ù´Ç°ù’s Picks
Current statistics on this topic
Recommended statistics
Latin American overview
4
Latin American overview
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Breakdown of the cosmetic market worldwide 2025, by geographic zone

Breakdown of the cosmetic market worldwide 2025, by geographic zone
Breakdown of the cosmetic market worldwide in 2025, by geographic zone
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Latin America: revenue of the leading beauty manufacturers 2024

Latin America: revenue of the leading beauty manufacturers 2024
Revenue of the leading beauty companies in Latin America in 2024 (in billion U.S. dollars)
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Latin America: most chosen health & beauty brands 2024, based on Consumer Reach Point

Latin America: most chosen health & beauty brands 2024, based on Consumer Reach Point
Leading health and beauty brands in Latin America in 2024 (in million Consumer Reach Points)
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Latin America & Caribbean: market share of cosmetics direct sales 2014-2023

Latin America & Caribbean: market share of cosmetics direct sales 2014-2023
Cosmetics and personal care as percentage of total direct sales in Latin America and the Caribbean from 2014 to 2023
Mexican overview
11
- Mexico: cosmetics and personal care market 2017-2022
- Revenue of the beauty & personal care market in Mexico 2018-2030, by product type
- Mexico: production value of cosmetic products 2018-2023
- Mexico: sales value of cosmetics 2018-2023
- Mexico: cosmetics & personal care share of direct sales 2020-2023
- Mexico: expenditure on personal care 2016-2022
- Mexico: employees in the cosmetics manufacturing industry 2018-2023
- Mexico: annual payroll of the cosmetics, perfume & toiletries industry 2021-2022
- Product categories most purchased online in Mexico 2025
- Most used personal care product by category in Mexico 2025
- Purchase criteria for personal care in Mexico 2025
Mexican overview
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Mexico: cosmetics and personal care market 2017-2022

Mexico: cosmetics and personal care market 2017-2022
Cosmetics and personal care products market in Mexico from 2017 to 2022 (in billion U.S. dollars)
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Revenue of the beauty & personal care market in Mexico 2018-2030, by product type

Revenue of the beauty & personal care market in Mexico 2018-2030, by product type
Revenue of the beauty & personal care market in Mexico from 2018 to 2030, by product type (in million U.S. dollars)
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Mexico: production value of cosmetic products 2018-2023

Mexico: production value of cosmetic products 2018-2023
Annual production value of cosmetics, perfumes, and toiletries in Mexico from 2018 to 2023 (in billion Mexican pesos)
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Mexico: sales value of cosmetics 2018-2023

Mexico: sales value of cosmetics 2018-2023
Annual sales value of cosmetics, perfumes, and toiletries manufactured in Mexico from 2018 to 2023 (in billion Mexican pesos)
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Mexico: cosmetics & personal care share of direct sales 2020-2023

Mexico: cosmetics & personal care share of direct sales 2020-2023
Cosmetics and personal care as percentage of total direct sales in Mexico from 2020 to 2023
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Mexico: expenditure on personal care 2016-2022

Mexico: expenditure on personal care 2016-2022
Quarterly expenditure on personal care in Mexico in 2016 and 2022 (in billion Mexican pesos)
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Mexico: employees in the cosmetics manufacturing industry 2018-2023

Mexico: employees in the cosmetics manufacturing industry 2018-2023
Number of employees in the manufacturing industry of cosmetics, perfumes, and toiletries in Mexico from 2018 to 2023 (in 1,000s)
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Mexico: annual payroll of the cosmetics, perfume & toiletries industry 2021-2022

Mexico: annual payroll of the cosmetics, perfume & toiletries industry 2021-2022
Annual payroll of the cosmetics, perfumes, and toiletries industry in Mexico from 2021 to 2022 (in billion Mexican pesos)
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Product categories most purchased online in Mexico 2025

Product categories most purchased online in Mexico 2025
Product categories with the highest online purchase incidence in Mexico in 2025
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Most used personal care product by category in Mexico 2025

Most used personal care product by category in Mexico 2025
Most used personal care product by category in Mexico as of March 2025
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Purchase criteria for personal care in Mexico 2025

Purchase criteria for personal care in Mexico 2025
Purchase criteria for personal care in Mexico as of March 2025
International trade
6
- Mexico: value of beauty and personal hygiene product imports 2015-2023
- Mexico: value of beauty & personal hygiene product imports 2019-2023, by category
- Mexico: main origin countries for cosmetic imports 2023, based on import value
- Mexico: value of beauty and personal hygiene product exports 2015-2023
- Mexico: value of beauty & personal hygiene product exports 2019-2023, by category
- Mexico: main destinations for cosmetic exports 2023, based on export value
International trade
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Mexico: value of beauty and personal hygiene product imports 2015-2023

Mexico: value of beauty and personal hygiene product imports 2015-2023
Imports of cosmetics and personal care products to Mexico from 2015 to 2023 (in billion U.S. dollars)
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Mexico: value of beauty & personal hygiene product imports 2019-2023, by category

Mexico: value of beauty & personal hygiene product imports 2019-2023, by category
Imports of cosmetics and personal care products in Mexico from 2019 to 2023, by category (in million U.S. dollars)
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Mexico: main origin countries for cosmetic imports 2023, based on import value

Mexico: main origin countries for cosmetic imports 2023, based on import value
Leading countries of origin for imports of cosmetics and personal care products to Mexico in 2023 (in million U.S. dollars)
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Mexico: value of beauty and personal hygiene product exports 2015-2023

Mexico: value of beauty and personal hygiene product exports 2015-2023
Exports of cosmetics and personal care products from Mexico from 2015 to 2023 (in billion U.S. dollars)
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Mexico: value of beauty & personal hygiene product exports 2019-2023, by category

Mexico: value of beauty & personal hygiene product exports 2019-2023, by category
Exports of cosmetics and personal care products from Mexico from 2019 to 2023, by category (in million U.S. dollars)
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Mexico: main destinations for cosmetic exports 2023, based on export value

Mexico: main destinations for cosmetic exports 2023, based on export value
Leading countries of destinations for exports of cosmetics and personal care products from Mexico in 2023 (in million U.S. dollars)
Segments
6
- Mexico: sales value of shampoo & conditioner 2018-2023
- Mexico: production value of shampoo & conditioner 2018-2023
- Mexico: sales value of foundation & face powder 2018-2023
- Mexico: production value of foundation & face powder 2018-2023
- Mexico: sales value of perfume 2018-2023
- Mexico: production value of perfume 2018-2023
Segments
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Mexico: sales value of shampoo & conditioner 2018-2023

Mexico: sales value of shampoo & conditioner 2018-2023
Monthly sales value of shampoo and conditioners produced in Mexico from January 2018 to December 2023 (in thousand Mexican pesos)
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Mexico: production value of shampoo & conditioner 2018-2023

Mexico: production value of shampoo & conditioner 2018-2023
Monthly production value of shampoo and conditioner in Mexico from January 2018 to December 2023 (in thousand Mexican pesos)
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Mexico: sales value of foundation & face powder 2018-2023

Mexico: sales value of foundation & face powder 2018-2023
Monthly sales value of foundation and face powder produced in Mexico from January 2018 to December 2023 (in thousand Mexican pesos)
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Mexico: production value of foundation & face powder 2018-2023

Mexico: production value of foundation & face powder 2018-2023
Monthly production value of foundation and face powder in Mexico from January 2018 to December 2023 (in thousand Mexican pesos)
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Mexico: sales value of perfume 2018-2023

Mexico: sales value of perfume 2018-2023
Monthly sales value of perfume in Mexico from January 2018 to December 2023 (in thousand Mexican pesos)
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Mexico: production value of perfume 2018-2023

Mexico: production value of perfume 2018-2023
Monthly production value of perfume in Mexico from January 2018 to December 2023 (in thousand Mexican pesos)
Leading companies
5
Leading companies
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Mexico: top cosmetics & personal care companies 2025, by reputation index score

Mexico: top cosmetics & personal care companies 2025, by reputation index score
Most reputable companies in the beauty and personal care sector in Mexico in 2025, based on corporate reputation index
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Mexico: largest beauty and hygiene companies based on revenue 2025

Mexico: largest beauty and hygiene companies based on revenue 2025
Leading companies in the personal care industry in Mexico in 2025, by net revenue (in billion Mexican pesos)
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Kimberly-Clark De Mexico revenue 2021-2025

Kimberly-Clark De Mexico revenue 2021-2025
Revenue of Kimberly-Clark De Mexico from 2021 to 2025 (in billion Mexican pesos)
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Natura &Co Latin America: net revenue by country 2023

Natura &Co Latin America: net revenue by country 2023
Net revenue generated by Natura &Co Latin America in 2023, by country (in billion Brazilian reals)
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³¢'°¿°ùé²¹±ô: net revenue in Mexico 2018-2022

³¢'°¿°ùé²¹±ô: net revenue in Mexico 2018-2022
Net revenue generated by ³¢'°¿°ùé²¹±ô in Mexico from 2018 to 2022 (in billion Mexican pesos)
Leading brands
11
- Mexico: most chosen health & beauty brands 2022, based on Consumer Reach Points
- Mexico: most purchased health & beauty brands 2022, by buying frequency
- Top beauty and hygiene brands in Mexico 2023, by digital ad spend share
- LGBT+ friendly cosmetics & hygiene brands in Mexico 2022
- Visits to leading beauty and cosmetics brand sites in Mexico 2023
- Popularity of beauty and health online shops in Mexico 2025, by brand
- Mexico: most popular cosmetics & make-up brands in 2023
- Mexico: most popular clean beauty brands in 2025
- Mexico: most popular face care brands in 2025
- Mexico: most popular hair care brands in 2025
- Mexico: most popular male cosmetics brands in 2023
Leading brands
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Mexico: most chosen health & beauty brands 2022, based on Consumer Reach Points

Mexico: most chosen health & beauty brands 2022, based on Consumer Reach Points
Leading health and beauty brands in Mexico in 2022 (in million Consumer Reach Points)
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Mexico: most purchased health & beauty brands 2022, by buying frequency

Mexico: most purchased health & beauty brands 2022, by buying frequency
Leading health and beauty brands in Mexico in 2022, by household purchase frequency
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Top beauty and hygiene brands in Mexico 2023, by digital ad spend share

Top beauty and hygiene brands in Mexico 2023, by digital ad spend share
Leading advertisers among beauty and hygiene brands in Mexico in 2023, by estimated digital ad spend share
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LGBT+ friendly cosmetics & hygiene brands in Mexico 2022

LGBT+ friendly cosmetics & hygiene brands in Mexico 2022
Cosmetics and hygiene brands perceived as friendly by the LGBT+ community in Mexico as of June 2022
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Visits to leading beauty and cosmetics brand sites in Mexico 2023

Visits to leading beauty and cosmetics brand sites in Mexico 2023
Number of visits to leading beauty and cosmetics brand websites in Mexico in October 2023 (in 1,000s)
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Popularity of beauty and health online shops in Mexico 2025, by brand

Popularity of beauty and health online shops in Mexico 2025, by brand
Beauty and health online shops popularity in Mexico in 2025, by brand
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Mexico: most popular cosmetics & make-up brands in 2023

Mexico: most popular cosmetics & make-up brands in 2023
Leading cosmetics and make-up brands ranked by brand popularity in Mexico in 2023
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Mexico: most popular clean beauty brands in 2025

Mexico: most popular clean beauty brands in 2025
Leading clean beauty brands ranked by brand popularity in Mexico in 2025
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Mexico: most popular face care brands in 2025

Mexico: most popular face care brands in 2025
Leading face care brands ranked by brand popularity in Mexico in 2025
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Mexico: most popular hair care brands in 2025

Mexico: most popular hair care brands in 2025
Leading hair care brands ranked by brand popularity in Mexico in 2025
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Mexico: most popular male cosmetics brands in 2023

Mexico: most popular male cosmetics brands in 2023
Leading male cosmetics brands ranked by brand popularity in Mexico in 2023
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