estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Numbers have been rounded.
Citation formats
Beauty and hygiene brands' estimated digital advertising spending in Brazil 2018-2023
The source estimated that, in 2023, beauty and hygiene brands' digital advertising spending in Brazil surpassed *** million U.S. dollars, up ** percent from less than ** million dollars a year earlier. According to the same source, O Boticário, Natura, and Nivea were among Brazil's top online beauty and hygiene advertisers.
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Admetricks. (March 22, 2024). Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1383247/brazil-beauty-digital-advertisers/
Admetricks. "Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars)." Chart. March 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1383247/brazil-beauty-digital-advertisers/
Admetricks. (2024). Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1383247/brazil-beauty-digital-advertisers/
Admetricks. "Beauty and Hygiene Brands' Estimated Digital Advertising Spending in Brazil from 2018 to 2023 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Mar 2024, /statistics/1383247/brazil-beauty-digital-advertisers/
Admetricks, Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1383247/brazil-beauty-digital-advertisers/ (last visited July 26, 2026)
Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars) [Graph], Admetricks, March 22, 2024. [Online]. Available: /statistics/1383247/brazil-beauty-digital-advertisers/
