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In 2024, Cálamo Distribuidora de Produtos de Beleza S.A. (commercially known as Grupo Boticário) generated a net operating revenue of over *** Brazilian reals, an increase in relation to 2023. The company's gross revenue totaled approximately **** billion reals in 2024. 

Grupo Boticário

The commercial activities of Grupo Boticário include wholesale distribution, e-commerce, and exports of cosmetics, fragrances, and personal hygiene products. It acts as a holding company that comprises the retail stores O Boticário, The Beauty Box, and 'Quem Disse, Berenice?', as well as the cosmetics brand Eudora.

In 2021, Grupo Boticário owned stores in Brazil, the most among beauty and personal care retailers in the country. This was more than **** times the number of domestic stores owned by its competitor Natura &Co, another Brazilian cosmetics giant overseeing the brands Natura and Avon (as well as previously The Body Shop and Aesop). However, Natura &Co is the larger player, both domestically and internationally, pulling in a total gross revenue of nearly *** U.S. dollars in 2022, while being one of the leading direct selling companies worldwide. A survey also revealed that Grupo Boticário came second place to Natura &Co in local brand reputation in that year.

Cosmetics industry in Brazil

Grupo Boticário and Natura &Co are both domestic leaders in Brazil’s beauty and personal care industry, which is among one of the most important beauty and care markets worldwide. In 2023, the value of Brazil’s exports in this product category stood at *** million U.S. dollars, exceeding its corresponding import value. The South American country also recorded 136 billion Brazilian reals in domestic sales the previous year. The industry’s revenue is projected to continue on a steady upwards trend in the next half-decade.