Beauty and personal care market in Brazil – statistics & facts
Brazil is not only the most important beauty and personal care market in Latin America but ranks among the largest cosmetics markets worldwide. For most of the past decade, Brazil's trade balance in this segment was negative, meaning the country imported more beauty products than it exported - a trend that was overturned in 2020.
In 2024, Brazil's exports of beauty and hygiene products were worth roughly 884 million U.S. dollars more than its imports of these products.
