estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Citation formats
Top hair care brands in Brazil 2023, by estimated digital ad spend share
In 2023, Aussie Hair accounted for nearly ** percent of hair care brands' investments in digital advertising in Brazil. Salon Line and Manual followed with about ** and ** percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached **** percent in 2023.
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Admetricks. (March 22, 2024). Leading advertisers among hair care brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1097264/brazil-hair-digital-advertising/
Admetricks. "Leading advertisers among hair care brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1097264/brazil-hair-digital-advertising/
Admetricks. (2024). Leading advertisers among hair care brands in Brazil in 2023, by estimated digital ad spend share. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1097264/brazil-hair-digital-advertising/
Admetricks. "Leading Advertisers among Hair Care Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Mar 2024, /statistics/1097264/brazil-hair-digital-advertising/
Admetricks, Leading advertisers among hair care brands in Brazil in 2023, by estimated digital ad spend share ÌÇÐÄÆƽâ°æ, /statistics/1097264/brazil-hair-digital-advertising/ (last visited July 21, 2026)
Leading advertisers among hair care brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 22, 2024. [Online]. Available: /statistics/1097264/brazil-hair-digital-advertising/
