During an April 2018 survey it was found, that global advertisers allocated **** percent of their paid search budgets towards Google. At the same time, Yahoo ranked second with **** percent of budget and was followed closely by Bing, with **** percent share of total search spending.
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Marin Software. (June 22, 2018). Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. "Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine." Chart. June 22, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. (2018). Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software. "Distribution of Paid Search Advertising Budgets According to Advertising Professionals Worldwide as of April 2018, by Search Engine." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jun 2018, /statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
Marin Software, Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine ÌÇÐÄÆƽâ°æ, /statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/ (last visited August 02, 2026)
Distribution of paid search advertising budgets according to advertising professionals worldwide as of April 2018, by search engine [Graph], Marin Software, June 22, 2018. [Online]. Available: /statistics/1042091/paid-search-ad-budget-share-by-search-engine-worldwide/
