While most indulgent food and drink categories are seeing significant increases in sales compared to the previous year, most are not growing as quickly as overall food and beverage sales. Baking mixes were the fastest growing category with sales up percent over the previous year.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IRI. (April 17, 2020). Sales growth of indulgent foods and beverages due to coronavirus pandemic in the United States in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1120562/coronavirus-sales-growth-of-indulgent-food-beverage-united-states/
IRI. "Sales growth of indulgent foods and beverages due to coronavirus pandemic in the United States in 2020." Chart. April 17, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1120562/coronavirus-sales-growth-of-indulgent-food-beverage-united-states/
IRI. (2020). Sales growth of indulgent foods and beverages due to coronavirus pandemic in the United States in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1120562/coronavirus-sales-growth-of-indulgent-food-beverage-united-states/
IRI. "Sales Growth of Indulgent Foods and Beverages Due to Coronavirus Pandemic in The United States in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2020, /statistics/1120562/coronavirus-sales-growth-of-indulgent-food-beverage-united-states/
IRI, Sales growth of indulgent foods and beverages due to coronavirus pandemic in the United States in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1120562/coronavirus-sales-growth-of-indulgent-food-beverage-united-states/ (last visited August 04, 2026)
Sales growth of indulgent foods and beverages due to coronavirus pandemic in the United States in 2020 [Graph], IRI, April 17, 2020. [Online]. Available: /statistics/1120562/coronavirus-sales-growth-of-indulgent-food-beverage-united-states/
