Digital shopping in Africa increased since the coronavirus (COVID-19) outbreak. According to an online survey conducted in 2020 and 2021, ** percent of consumers in Nigeria are shopping more online since the beginning of the pandemic. The health crisis led to increasing demand for e-commerce in Africa. Kenya and Ghana registered an increment of ** percent in online purchases. In South Africa, online shopping grew by ** percent. There, over half of consumers reported that they were buying more groceries and clothing items online.
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MasterCard. (April 9, 2021). Share of consumers shopping more online since the beginning of the coronavirus (COVID-19) pandemic in selected African countries in 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1233745/share-of-consumers-shopping-more-online-due-to-covid-19-in-selected-african-countries/
MasterCard. "Share of consumers shopping more online since the beginning of the coronavirus (COVID-19) pandemic in selected African countries in 2021 ." Chart. April 9, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1233745/share-of-consumers-shopping-more-online-due-to-covid-19-in-selected-african-countries/
MasterCard. (2021). Share of consumers shopping more online since the beginning of the coronavirus (COVID-19) pandemic in selected African countries in 2021 . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1233745/share-of-consumers-shopping-more-online-due-to-covid-19-in-selected-african-countries/
MasterCard. "Share of Consumers Shopping More Online since The Beginning of The Coronavirus (Covid-19) Pandemic in Selected African Countries in 2021 ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Apr 2021, /statistics/1233745/share-of-consumers-shopping-more-online-due-to-covid-19-in-selected-african-countries/
MasterCard, Share of consumers shopping more online since the beginning of the coronavirus (COVID-19) pandemic in selected African countries in 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1233745/share-of-consumers-shopping-more-online-due-to-covid-19-in-selected-african-countries/ (last visited August 05, 2026)
Share of consumers shopping more online since the beginning of the coronavirus (COVID-19) pandemic in selected African countries in 2021 [Graph], MasterCard, April 9, 2021. [Online]. Available: /statistics/1233745/share-of-consumers-shopping-more-online-due-to-covid-19-in-selected-african-countries/