In 2024, there were around million households in the United Kingdom (UK) that had televisions, a number that has continued to grow annually since 2013. In the UK, the average consumer spent minutes per day watching TV in 2024, with those aged over 65 years spending the most time in front of the box. Compared to other European countries, UK viewers spent less than the average watching TV.
Leading stations
As of 2024/2025, BBC One had a reach of percent. Unsurprisingly, the British Broadcasting Corporation (BBC) had the highest audience share of UK TV broadcasters.
Smart TV
It is now very hard to purchase a new television in the UK without it being smart. As of 2024, the household penetration rate of smart TV sets was over percent. Essentially, a smart television is a TV that has a connection to the internet. This then allows viewers to have access to streaming brands such as Netflix, Amazon, and Hulu through their TV set.
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