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Broadcaster video-on-demand in the United Kingdom

Statistics report on BVOD in the United Kingdom

This report presents a range of selected statistics and data about broadcaster video-on-demand (BVOD) in the UK. In addition to relevant and recent key figures about the BVOD market in the country, it includes several facts about selected platforms, content, consumer behavior, as well as BVOD and CTV advertising.

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Table of contents

Overview

5
  • Premium Statistic Popularity of various video platform types using connected TV in Europe 2022
  • Premium Statistic Online audiovisual revenues in the United Kingdom (UK) 2013-2024
  • Premium Statistic Daily audiovisual viewing time in the United Kingdom (UK) 2017-2024, by type
  • Premium Statistic Number of BVOD and SVOD viewers in the UK 2021-2027
  • Premium Statistic Leading online television services used in the United Kingdom (UK) 2023

Platforms

4
  • Premium Statistic BBC iPlayer viewing time in the United Kingdom (UK) 2026, by device
  • Premium Statistic ITVX viewing in the United Kingdom (UK) 2026, by device
  • Premium Statistic Channel 4 viewing time in the United Kingdom (UK) 2026, by device
  • Premium Statistic Sky Go on demand and live viewing time in the United Kingdom (UK) 2024, by device

Content

5
  • Premium Statistic Total content viewing hours of various streaming services in the UK 2022-2025
  • Premium Statistic Genre of content of selected BVOD services in the UK 2025
  • Premium Statistic Production country of content of selected BVOD services in the UK 2024
  • Premium Statistic Age of content of BVOD services in the UK 2022
  • Basic Statistic Most streamed programs on BBC iPlayer in the United Kingdom (UK) 2022

Consumer behavior

4
  • Premium Statistic Most popular video platform types for connected TV in the UK 2022
  • Premium Statistic Daily viewing time of BVOD in the UK 2017-2024
  • Premium Statistic BVOD viewing time in the United Kingdom (UK) 2026, by device
  • Premium Statistic Distribution of viewing time of different TV broadcast services in the UK 2024

Advertising

4
  • Basic Statistic Advertising spending growth in the UK 2019-2026, by medium
  • Premium Statistic BVOD ad spending in the UK 2019-2023
  • Premium Statistic BVOD ad spending growth in the UK 2017-2025
  • Premium Statistic Connected TV ad spending in the UK 2023-2028
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