Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) in 2023 and 2024
Characteristic
Share of respondents
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During a 2024 survey carried out among in-house and agency marketers from the United Kingdom (UK), ** percent of respondents said they believed it was time that TV advertising got rid of gross rating points (GRPs). GRPs are a metric of TV advertising effectiveness and are used to measure the exposure of a TV ad campaigns.
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AudienceXpress. (November 25, 2024). Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) in 2023 and 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1464405/marketers-get-rid-grps-uk/
AudienceXpress. "Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) in 2023 and 2024." Chart. November 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1464405/marketers-get-rid-grps-uk/
AudienceXpress. (2024). Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) in 2023 and 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1464405/marketers-get-rid-grps-uk/
AudienceXpress. "Share of Marketers Who Thought It Was Time That Tv Advertising Should Get Rid of Gross Rating Points (Grps) in The United Kingdom (Uk) in 2023 and 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Nov 2024, /statistics/1464405/marketers-get-rid-grps-uk/
AudienceXpress, Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) in 2023 and 2024 ÌÇÐÄÆƽâ°æ, /statistics/1464405/marketers-get-rid-grps-uk/ (last visited July 17, 2026)
Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) in 2023 and 2024 [Graph], AudienceXpress, November 25, 2024. [Online]. Available: /statistics/1464405/marketers-get-rid-grps-uk/
