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Pay TV in the United Kingdom (UK)

Statistics report about pay television in the United Kingdom

This report presents a selected range of statistics about pay TV in the United Kingdom. Chapters focus on market leaders in the UK, consumer behavior, and cord-cutting alternatives.

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Table of contents

Overview

6
  • Premium Statistic Number of pay TV subscribers worldwide 2021-2023
  • Premium Statistic Number of paid TV subscribers in Western Europe 2023-2029
  • Premium Statistic TV and audiovisual industry revenue in the UK 2013-2024, by source
  • Premium Statistic TV and audiovisual industry revenue in the UK 2013-2025, by sector
  • Premium Forecast Traditional TV advertising spending in the UK 2021-2030, by segment
  • Premium Statistic Average monthly video spending in the UK Q2 2023-Q2 2025, by service type

Market Leaders

4
  • Premium Statistic Leading TV broadcasters in the United Kingdom (UK) 2026, by audience share
  • Premium Statistic Number of Sky customers in the UK and Italy 2021-2024
  • Premium Statistic Revenue of Virgin Media O2 from fixed lines UK 2021-2023, by segment
  • Basic Statistic Revenue of BT Group FY 2013-2025, by business segment and quarter

Consumer behavior

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  • Premium Statistic Leading television platforms among households in the UK 2023
  • Premium Forecast TV subscription payments in the UK 2024
  • Premium Forecast Drivers of TV subscription payments in the UK 2023
  • Premium Forecast Most common TV subscription brands in the UK 2024
  • Premium Forecast Traditional TV advertising reach in the UK 2021-2030, by type
  • Premium Statistic Reasons for keeping pay TV service in the UK 2023

Cord-cutting alternatives

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  • Premium Statistic Netflix's household take-up in the United Kingdom (UK) Q1 2014-Q1 2026
  • Premium Statistic Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2026
  • Premium Statistic Number of Disney+ subscribers in the UK Q2 2021-Q4 2025
  • Premium Statistic NOW households in the United Kingdom Q1 2014-Q1 2026
  • Premium Statistic Online TV viewing time in the UK December 2025 to January 2026, by platform
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