In 2024, traditional pay TV subscription revenue in the United Kingdom (UK) amounted to around billion British pounds, down from *** billion British pounds recorded in the previous year. However, even though online channels presented a jump in revenue between 2013 and 2023, subscriptions remained the largest source of television industry revenue in the UK.Â
TV revenue breakdown and market leaders
Television industry revenues in the United Kingdom amounted to roughly ** billion British pounds in 2024, fairly unchanged from the previous year. The revenue changes are mostly visible on the level of SVOD and CTV and BVOD advertising. During the past five years, online television has experienced a massive boost in popularity and profitability.Â
TV advertising trends in the UK
The UK’s TV net advertising revenue has been declining in the past years, a downward trend primarily influenced by the changes in TV viewing behavior. Following the rise of video-on-demand (VOD), the average daily TV consumption time in the UK has generally decreased over the past decade, causing advertisers to reallocate budgets from traditional media formats to digital channels.
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Ofcom. (July 17, 2025). Television and audiovisual industry revenue in the United Kingdom (UK) from 2013 to 2024, by source (in billion GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/236899/tv-industry-revenue-in-the-uk-by-source/
Ofcom. "Television and audiovisual industry revenue in the United Kingdom (UK) from 2013 to 2024, by source (in billion GBP)." Chart. July 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/236899/tv-industry-revenue-in-the-uk-by-source/
Ofcom. (2025). Television and audiovisual industry revenue in the United Kingdom (UK) from 2013 to 2024, by source (in billion GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/236899/tv-industry-revenue-in-the-uk-by-source/
Ofcom. "Television and Audiovisual Industry Revenue in The United Kingdom (Uk) from 2013 to 2024, by Source (in Billion Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2025, /statistics/236899/tv-industry-revenue-in-the-uk-by-source/
Ofcom, Television and audiovisual industry revenue in the United Kingdom (UK) from 2013 to 2024, by source (in billion GBP) ÌÇÐÄÆƽâ°æ, /statistics/236899/tv-industry-revenue-in-the-uk-by-source/ (last visited July 29, 2026)
Television and audiovisual industry revenue in the United Kingdom (UK) from 2013 to 2024, by source (in billion GBP) [Graph], Ofcom, July 17, 2025. [Online]. Available: /statistics/236899/tv-industry-revenue-in-the-uk-by-source/
