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Subscription video-on-demand (SVOD) services in Europe

Statistics report on subscription video-on-demand services in Europe

This report has been compiled to provide statistical information about subscription video-on-demand services in Europe. In addition to recent key facts about the SVOD market in Europe, it includes data and surveys on the most popular platforms in selected European markets.

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Table of contents

Overview

7
  • Premium Forecast Revenue of the video-on-demand market in Europe 2017-2027
  • Premium Forecast Penetration rate of video-on-demand in Europe 2017-2030
  • Premium Statistic SVOD services reach worldwide 2024, by country
  • Premium Statistic SVOD revenue in Eastern Europe 2023-2029
  • Premium Statistic SVOD subscriptions in Western Europe 2023-2029, by country
  • Premium Statistic Number of scripted and unscripted titles on SVOD platform in Europe 2024
  • Basic Statistic Netflix: number of paid subscribers Q4 2024, by region

United Kingdom (UK)

9
  • Premium Statistic Market share of SVOD platforms in the UK 2024
  • Premium Statistic Content hours available on SVOD platforms in the UK 2025
  • Premium Statistic New SVOD subscriber shares in Great Britain 2020-2024, by platform
  • Premium Statistic Netflix's household take-up in the United Kingdom (UK) Q1 2014-Q1 2026
  • Premium Statistic Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2026
  • Premium Statistic Number of Disney+ subscribers in the UK Q2 2021-Q4 2025
  • Premium Statistic NOW households in the United Kingdom Q1 2014-Q1 2026
  • Premium Statistic Total content viewing hours of various streaming services in the UK 2022-2025
  • Premium Statistic Number of subscription video on demand (SVOD) households in the UK Q1 2014-Q4 2025

Nordics

7
  • Premium Statistic Most used SVOD providers in the Nordics 2023, by subscription share
  • Premium Statistic Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027
  • Premium Statistic Number of users of video streaming (SVOD) in the Nordics 2018-2027
  • Premium Statistic Most used SVOD platforms in Denmark and Norway 2021-2023
  • Basic Statistic Quarterly number of Viaplay subscribers 2022-2024, by region
  • Premium Statistic Access to HBO Max at home in Sweden 2015-2023
  • Premium Statistic Daily reach of Netflix in Sweden 2023, by gender and age

Benelux

8
  • Premium Forecast Number of VOD users in Benelux 2017-2027, by segment
  • Premium Forecast Revenue of the VOD market in Benelux 2017-2027, by segment
  • Premium Statistic Most popular video-on-demand services in the Netherlands 2020-2025, by user share
  • Premium Statistic Most popular VOD services in the Netherlands in 2023, by number of subscriptions
  • Premium Statistic Share of SVOD subscribers in Flanders (Belgium) 2015-2023, by platform
  • Premium Statistic Netflix penetration in Belgium 2019-2023
  • Premium Statistic Disney+ penetration in Belgium 2020-2023
  • Premium Forecast Leading video streaming brands in Luxembourg 2022, by market share

Central and Eastern Europe

6
  • Premium Statistic Leading VOD services in Poland 2025, by users
  • Premium Statistic Top grossing OTT apps in Poland 2024
  • Premium Statistic Ranking of top ten series available on HBO Max in Poland 2023
  • Premium Forecast Video Streaming (SVoD) number of users in Russia 2017-2030
  • Premium Statistic Highest-earning OTT apps in Russia 2024, by IAP revenue
  • Premium Statistic Video on demand (VOD) service providers' market share in Hungary Q2 2025

Further Western and Southern European markets

7
  • Premium Statistic Market share of SVOD platforms in Germany Q1 2021-Q4 2024
  • Premium Forecast Spending on VoD providers in Germany in 2024
  • Premium Forecast Users in the video streaming (SVoD) segment France 2017-2027
  • Premium Statistic Audience share of the leading SVOD services in France Q1 2024
  • Premium Statistic Market shares of video-on-demand platforms in Portugal 2023
  • Basic Statistic Leading video streaming services in Spain 2022, by number of subscribers
  • Premium Statistic Number of SVOD users in Italy 2023, by platform
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