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SVOD market in China

Statistics report on the subscription video-on-demand market in China

This report presents the most important data on the China's subscription video-on-demand (SVOD) market. The overview section covers the overall SVOD consumption in the country. It then dives deep to a comparison of content offerings on Chinese major video streaming platforms. Comprehensive insights on the platform development and users of the four most prominent market players are included. The last chapter sheds lights on SVOD user behavior.

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Table of contents

Market overview

7
  • Premium Statistic Number of SVOD subscribers worldwide 2023, by country
  • Premium Statistic SVOD revenue worldwide 2029, by platform
  • Premium Statistic SVOD penetration rate in China 2024
  • Premium Statistic SVOD subscription status in China 2024
  • Premium Statistic Daily time spent on main video streaming platforms in China 2024
  • Premium Statistic Monthly active users of leading long-form video apps in China 2026
  • Premium Statistic Most used SVOD platforms in China 2024

Market segments

9
  • Basic Statistic Content distribution of online video platforms in China 2023
  • Premium Statistic Number of new TV dramas on major VOD platforms in China 2024
  • Premium Statistic Popular types of TV series on streaming platforms in China 2024
  • Premium Statistic Number of short dramas released on major video platforms in China 2023-2024
  • Premium Statistic Popular themes of short TV dramas on streaming platforms in China 2024
  • Premium Statistic Number of new variety shows on major VOD platforms in China 2024
  • Premium Statistic Popular genres of variety shows on streaming platforms in China 2024
  • Premium Statistic Number of new online movies on major VOD platforms in China 2023
  • Premium Statistic Popular genres of movies on streaming platforms in China 2023

Tencent Video (WeTV)

5
  • Premium Statistic Tencent Holdings annual revenue 2014-2025
  • Premium Statistic Annual revenue of Tencent 2014-2024, by segment
  • Basic Statistic Share of exclusive video content on Tencent Video in China 2024, by show type
  • Premium Statistic Tencent Video's paid subscribers 2018-2024
  • Premium Statistic Age distribution of active paying users on Tencent Video in China 2024

iQIYI

5
  • Premium Statistic iQIYI revenue 2015-2024
  • Premium Statistic Chinese online video platform iQIYI's annual revenue 2024, by segment
  • Basic Statistic Share of exclusive video content on iQIYI in China 2024, by show type
  • Premium Statistic iQIYI's daily number of paid subscribers 2021-2023
  • Premium Statistic Age distribution of active paying users on iQIYI in China 2024

Mango TV

5
  • Premium Statistic Annual revenue of Mango TV 2018-2023
  • Premium Statistic Video streaming revenue of Mango TV 2023, by segment
  • Basic Statistic Share of exclusive video content on Mango TV in China 2024, by show type
  • Premium Statistic Number of paid subscribers on Mango TV 2018-2024
  • Premium Statistic Age distribution of active paying users on Mango TV in China 2024

Bilibili

5
  • Premium Statistic Bilibili's annual net revenue 2015-2025
  • Premium Statistic Bilibili's annual net revenue of 2017-2025, by segment
  • Basic Statistic Share of exclusive video content on Bilibili in China 2023, by show type
  • Premium Statistic Bilibili's average MAUs Q1 2020-Q1 2026
  • Premium Statistic Bilibili user age distribution in China 2024

User insights

6
  • Premium Statistic SVOD usage frequency in China 2024
  • Premium Statistic Most used devices to access to SVOD in China 2024
  • Premium Statistic Leading reasons to pay for SVOD in China 2024
  • Premium Statistic Leading reasons to subscribe to multiple SVODs in China 2024
  • Premium Statistic Leading reasons not to pay for SVOD in China 2024
  • Premium Statistic Main reasons to unsubscribe to SVOD services in China 2024
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