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Number of new variety shows on leading video-on-demand (VOD) platforms in China in 2024

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Sources

Release date

February 2025

Region

China

Survey time period

2024

Special properties

including new shows added to the content library during the year; excluding gala variety shows

Citation formats

Number of new variety shows on major VOD platforms in China 2024

Published by
Christy Tila,
Jul 25, 2025

Youku provided the largest amount of variety shows from Chinese video streaming platforms in 2024. Exclusive content accounted for almost ** percent of its ** new titles. iQIYI, China's Netflix equivalent, added ** variety shows into its content library, with less than ** percent of the shows being released exclusively.

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Market overview

7

Market segments

8

iQIYI

5

Tencent Video (WeTV)

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Bilibili

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Mango TV

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User insights

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Topics

SVOD services in ChinaMobile internet usage in ChinaDigital music industry in ChinaSocial media in ChinaOnline videos in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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  • Premium Statistics

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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