Search engine usage in Japan - statistics & facts
For most people in Japan, search engines are an indispensable tool for navigating the internet. While a significant portion of the population also uses social media or video websites to look up information, the most common way to search for things online are search engines. While there are some smaller variations based on the devices people use, a general ranking of the most used search engines shows that Google, Yahoo and Bing are the most prominent services in the Japanese market.
