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Search engine usage in Japan

Statistics report on the use of search engines in Japan

This report presents fundamental information on the usage of internet search engines in Japan. Next to an overview that is mainly concerned with the extent of internet usage in Japan, the report offers detailed insights regarding the attitudes on the the internet as a source of information, search engine market shares, user behavior, and the various types of searched information.

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Table of contents

Overview

5
  • Premium Statistic Number of internet users Japan 2017-2026
  • Premium Statistic Number of smartphone users Japan 2020-2029
  • Premium Statistic Internet penetration rate Japan 2015-2025
  • Premium Statistic Internet penetration rate Japan 2024, by age group
  • Premium Statistic Share of people who access the internet Japan 2024, by device

Attitudes on internet as a source of information

6
  • Premium Statistic Opinion on importance of media as sources of information Japan FY 2024, by type
  • Premium Statistic Opinion on importance of internet as a source of information Japan FY 2015-2024
  • Premium Statistic Opinion on importance of internet as a source of information Japan FY 2024, by age
  • Premium Statistic Opinion on reliability of media information Japan FY 2024, by type of medium
  • Premium Statistic Opinion on reliability of internet as a source of information Japan FY 2015-2024
  • Premium Statistic Opinion on reliability of internet as a source of information Japan FY 2024, by age

Search engine market shares

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  • Premium Statistic Most popular search engines Japan 2025
  • Premium Statistic Most popular desktop search engines Japan 2025
  • Premium Statistic Most popular mobile search engines Japan 2025
  • Premium Statistic Most popular tablet search engines Japan 2025

User behavior

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  • Premium Statistic Leading online search methods Japan 2021
  • Premium Statistic Leading methods for using online search engines Japan 2021
  • Premium Statistic Leading social media search methods Japan 2021
  • Premium Statistic Search behavior differences between using Google and social media tags Japan 2021
  • Premium Statistic Main channels of new brand discovery Japan Q3 2024
  • Premium Statistic Main channels for online brand research Japan Q3 2024

Searched information

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  • Premium Statistic Leading search engine content Japan 2021
  • Premium Statistic Leading Instagram search content Japan 2021
  • Premium Statistic Leading Twitter search content Japan 2021
  • Premium Statistic Most common Google search queries Japan 2025, based on index score
  • Premium Statistic Most common YouTube search queries Japan 2025, based on index score
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