Survey question: "What difference in use do you make in the case of 'googling' (using Google, etc., to search for something) and in the case of 'tagging' (using a hashtag on social networking services to search for something)?"
Citation formats
Search behavior differences between using Google and social media tags Japan 2021
According to a survey conducted from May to June 2021 in Japan, close to ** percent of the respondents stated that they googled something when they wanted to have accurate information, whereas only **** percent used social media hashtags in this case. While the share of people who googled things was higher in almost all of the surveyed situations, looking up information via hashtags on social networking services was more common when people wanted to connect with others who have a similar interest as they do.
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Neo Marketing. (June 16, 2021). Search behavior differences between using Google and social media hashtags in Japan as of June 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing. "Search behavior differences between using Google and social media hashtags in Japan as of June 2021." Chart. June 16, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing. (2021). Search behavior differences between using Google and social media hashtags in Japan as of June 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing. "Search Behavior Differences between Using Google and Social Media Hashtags in Japan as of June 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2021, /statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
Neo Marketing, Search behavior differences between using Google and social media hashtags in Japan as of June 2021 ÌÇÐÄÆƽâ°æ, /statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/ (last visited July 20, 2026)
Search behavior differences between using Google and social media hashtags in Japan as of June 2021 [Graph], Neo Marketing, June 16, 2021. [Online]. Available: /statistics/1268244/japan-search-behavior-differences-google-social-media-hashtags/
