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Internet usage in Japan

Statistics report on internet usage in Japan

This report presents insights and statistics on internet usage in Japan. Next to a general overview, it provides figures on internet user demographics and usage profiles, as well as statistics on mobile internet, apps, and social media usage.

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Table of contents

Overview

6
  • Premium Statistic Internet penetration rate Japan 2015-2025
  • Premium Statistic Distribution of internet connection types among business enterprises Japan 2024
  • Premium Statistic Distribution of internet connection types among households Japan 2024
  • Premium Statistic Internet connection household expenditure in Japan 2015-2024
  • Premium Statistic Leading reasons for using the internet Japan 2024
  • Premium Statistic Most visited websites in Japan 2025, based on average monthly traffic

Demographics

6
  • Premium Statistic Internet penetration rate Japan 2024, by age group
  • Premium Statistic Internet penetration rate among men in Japan 2024, by age group
  • Premium Statistic Internet penetration rate among women in Japan 2024, by age group
  • Premium Statistic Internet penetration rate Japan 2024, by household income
  • Premium Statistic Internet penetration rate in Japan 2024, by region
  • Premium Statistic Share of people who access the internet Japan 2024, by device

Usage

6
  • Premium Statistic Average internet usage time per weekday Japan FY 2015-2024
  • Premium Statistic Average internet usage time per weekday Japan FY 2024, by activity
  • Premium Statistic Web traffic share in Japan 2024, by device
  • Premium Statistic Web traffic share in Japan 2025, by browser
  • Premium Statistic Most popular search engines Japan 2025
  • Premium Statistic Most common Google search queries Japan 2025, based on index score

Mobile internet and apps

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  • Premium Statistic Number of smartphone users Japan 2020-2029
  • Premium Statistic Smartphone penetration rate Japan 2020-2029
  • Premium Statistic Monthly market share of mobile operating systems in Japan 2024-2025
  • Premium Statistic Monthly market share of mobile browsers in Japan 2024-2026
  • Premium Statistic Most popular apps in Japan 2026, based on downloads
  • Premium Statistic Most popular apps in Japan 2024, based on app revenue

Social media

6
  • Premium Statistic Share of internet users who use social networking services Japan 2015-2024
  • Premium Statistic Average social media usage time per weekday Japan FY 2015-2024
  • Premium Statistic Most popular social media in Japan FY 2024
  • Premium Statistic Leading reasons for using social networking services in Japan 2024
  • Premium Statistic Share of people using social media as a source of information Japan FY 2024, by type
  • Premium Statistic Leading types of followed social media accounts Japan Q2 2025
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