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App usage in Japan

Statistics report on app usage in Japan

This report provides statistics on the use of mobile apps in Japan. Next to a general overview and a chapter on user behavior, it presents key figures on app usage in the categories social media and dating, music and video streaming, comics and gaming, as well as e-commerce.

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Table of contents

Overview

5
  • Premium Statistic Number of smartphone users Japan 2020-2029
  • Premium Statistic Number of tablet users Japan 2019-2028
  • Premium Statistic Monthly market share of mobile operating systems in Japan 2024-2025
  • Premium Statistic Most popular apps in Japan 2026, based on downloads
  • Premium Statistic Most popular apps in Japan 2024, based on app revenue

User behavior

6
  • Premium Statistic Frequency of smartphone usage Japan 2023
  • Premium Statistic Frequency of tablet usage Japan 2023
  • Premium Statistic Share of smartphone users who downloaded apps Japan 2022, by app number
  • Premium Statistic Share of smartphone users who use apps daily Japan 2022, by app number
  • Premium Statistic Most popular mobile apps Japan 2023, by category
  • Premium Statistic Preferred payment method regarding smartphone apps Japan 2023

Social media and dating

6
  • Premium Statistic Most popular social media in Japan FY 2024
  • Premium Statistic Most popular social apps in Japan 2024, based on downloads
  • Premium Statistic Most popular social apps in Japan 2025, based on app revenue
  • Premium Statistic Leading reasons for using social networking services in Japan 2024
  • Premium Statistic Most popular dating apps in Japan 2024, based on downloads
  • Premium Statistic Most popular dating apps in Japan 2024, based on app revenue

Music and video streaming

5
  • Premium Statistic Most popular music apps in Japan 2024, based on downloads
  • Premium Statistic Most popular music apps in Japan 2024, based on app revenue
  • Premium Statistic Leading paid video streaming services Japan 2024
  • Premium Statistic Most popular OTT apps in Japan 2025, based on downloads
  • Premium Statistic Highest grossing OTT apps in Japan 2025

Comics and gaming

5
  • Premium Statistic Most popular manga apps in Japan 2024, based on downloads
  • Premium Statistic Most popular manga apps in Japan 2024, based on app revenue
  • Premium Statistic Most popular mobile games in Japan 2024, based on downloads
  • Premium Statistic Most popular mobile games Japan 2025, based on app revenue
  • Premium Statistic Frequency of playing mobiles games Japan 2025

E-commerce

7
  • Premium Statistic M-commerce market size in Japan 2015-2024
  • Premium Statistic Re-commerce apps market size in Japan 2016-2021
  • Premium Statistic Most popular online shop types in Japan 2022
  • Premium Statistic Most popular shopping apps in Japan 2022, by downloads
  • Premium Statistic Most popular shopping apps in Japan 2022, by revenue
  • Premium Statistic Main reasons for buying online in Japan 2024
  • Premium Statistic Share of online auction and flea market app users in Japan 2024, by age
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