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Podcasts in the United Kingdom (UK)

Statistics report on podcasts in the United Kingdom

This report contains the most recent data and statistics on podcasts and the podcasting industry in the United Kingdom. The first chapter is an overview of the audio industry worldwide. Also included is survey data on what listeners are looking for when choosing a podcast, as well as how and when they listen. The final chapter focuses on digital audio advertising, with insights from the advertiser perspective and the consumer side.

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Table of contents

Podcast industry overview

5
  • Premium Statistic Number of podcast listeners worldwide 2023-2027
  • Premium Statistic Number of podcasts listeners in selected countries worldwide 2023
  • Premium Statistic Share of monthly podcast listeners in selected markets worldwide 2024, by country
  • Premium Statistic Number of podcasts and podcast episodes worldwide 2026
  • Premium Statistic Podcast publishers' global unique streams and downloads 2026

Listener behavior

9
  • Premium Forecast Music, radio, and podcast penetration rate in the United Kingdom (UK) 2021-2030
  • Premium Forecast Podcast reach in the United Kingdom (UK) 2017-2030
  • Premium Statistic Weekly time spent listening to podcasts in the UK 2024, by age
  • Premium Statistic Podcast consumption time in the UK 2021-2025, by activity
  • Premium Statistic Podcast consumption in the United Kingdom (UK) 2025, by device
  • Premium Statistic Ways to find new podcasts in the UK 2022-2025
  • Premium Statistic Attitudes towards podcasts in the UK 2025
  • Premium Statistic Reasons for ending podcast consumption in the UK 2025
  • Premium Statistic Most popular radio programs and podcasts in the United Kingdom (UK) Q4 2025

Listener demographics

7
  • Premium Statistic Most popular podcast genres with men in the UK 2025
  • Premium Statistic Most popular podcast genres with women in the UK 2025
  • Premium Statistic Most popular podcast genres with 18-24 year-olds in the UK 2025
  • Premium Statistic Most popular podcast genres with 25-34 year-olds in the UK 2025
  • Premium Statistic Most popular podcast genres with 35-44 year-olds in the UK 2025
  • Premium Statistic Most popular podcast genres with 45-54 year-olds in the UK 2025
  • Premium Statistic Most popular podcast genres with over 55s in the UK 2025

Digital audio advertising

5
  • Premium Statistic Digital audio ad spend in the UK 2024, by format
  • Premium Forecast Podcast ad spend in the UK 2017-2026
  • Premium Statistic Podcast ad spend growth in the UK 2022-2024
  • Premium Forecast Podcasts average ad spending per listener in the United Kingdom 2017-2030
  • Premium Statistic Digital audio ad spend in the UK 2019-2024
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