Singles' Day in China - statistics & facts
The Singles鈥 Day sales have been China鈥檚 largest online shopping event since its launch in 2009. Starting as a 24-hour online shopping event, Singles鈥 Day in China has morphed into a two-week marathon, combining online and offline sales. In 2021, around 828 million mobile shoppers participated in this mega shopping carnival, exceeding the population of Europe. Chinese e-marketers recorded a gross merchandise value of 965 billion yuan during the sales, more than eBay鈥檚 annual GMV. The shopping festival is spectacular, and the icing on the cake is Tmall鈥檚 All-Star Gala on November 10, the night before the event starts. Celebrities were invited to this satellite show from home and abroad, including the most popular singers, actors, and actresses. The four-and-half hour showed climaxes with two weeks of cyber sales.
