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Average spending in Singles' Day sales among male and female consumers in China in 2020 and 2021 (in yuan)

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Sources

Release date

November 2021

Region

China

Survey time period

2020 to 2021

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of March 2024).

Citation formats

Expenditures in Singles' Day sales in China 2020-2021, by gender

Published by
Yihan Ma,
Nov 28, 2025
In 2020, both female and male consumers increased their spending on Singles' Day sales in China. In that year, female shoppers spent on average yuan on Singles' Day, while male consumers spent only *** yuan.
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Topics

Singles' Day in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesBlack Friday e-commerce in BrazilBlack Friday in the UK
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