In 2021, consumers aged 25 years and below accounted for ** percent of the Singles' Day spending in China. Gen-Z consumers constituted a considerable share of the total consumption on Singles' Day. In comparison, shoppers who were 40 years old or older took up only ** percent of the total consumption value.
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Sohu. (November 13, 2021). Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1277232/china-singles-day-spending-by-age/
Sohu. "Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group." Chart. November 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1277232/china-singles-day-spending-by-age/
Sohu. (2021). Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1277232/china-singles-day-spending-by-age/
Sohu. "Distribution of Total Consumption Value on Singles' Day in China in 2021, by Consumer Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2021, /statistics/1277232/china-singles-day-spending-by-age/
Sohu, Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group ÌÇÐÄÆƽâ°æ, /statistics/1277232/china-singles-day-spending-by-age/ (last visited July 22, 2026)
Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group [Graph], Sohu, November 13, 2021. [Online]. Available: /statistics/1277232/china-singles-day-spending-by-age/
