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Coronavirus: impact on holiday shopping in the U.S.

Statistics report on the impact of coronavirus on holiday season shopping in the U.S.

This report provides some of the most recent data relating to the impact of the ongoing coronavirus disease (COVID-19) pandemic on trends in holiday season shopping in the United States. It offers insights into the holiday season sales events, shopping channel preferences, spending, and consumer behavior.

Table of contents

Overview

4
  • Premium Statistic Holiday retail sales in the United States 2000-2025
  • Premium Statistic Percentage change in retail holiday season sales in the U.S. 2016-2021, by type
  • Premium Statistic Mobile retail e-commerce holiday season sales in the U.S. 2016-2020
  • Premium Statistic U.S. consumers: expected change in holiday spending in 2023

Sales events

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  • Premium Statistic Share of U.S. consumers planning to shop Thanksgiving sales 2025
  • Premium Statistic Share of U.S. consumers planning to shop Thanksgiving sales 2023, by region
  • Premium Statistic Share of U.S. consumers planning to shop Thanksgiving sales 2023, by gender
  • Premium Statistic Share of U.S. consumers planning to shop Thanksgiving sales 2023, by income
  • Premium Statistic Why U.S. shoppers do not plan to go to physical stores on Black Friday 2020
  • Basic Statistic Spending intentions in the United States during Black Friday/Cyber Monday 2020
  • Premium Statistic Amount U.S. consumers plan to spend during the holiday season 2025
  • Premium Statistic Ways in which Thanksgiving period shopping can be improved in the United States 2020

Shopping channel preference

4
  • Premium Statistic Share of online vs. in-store holiday spending in the United States 2025
  • Basic Statistic U.S. COVID-19 impact on holiday shopping methods 2020
  • Basic Statistic U.S. adults who will do more than half of their holiday shopping online 2020, by age
  • Premium Statistic Preference for contactless pickup during holiday season vs. last year US 2020

Spending behavior

5
  • Premium Statistic Holiday shoppers planned spending changes on gifts in the U.S. 2025, by channel
  • Premium Statistic Expected change in holiday spending in the United States 2020, by event
  • Premium Statistic Expected consumer expenditure on holiday gifts U.S. 2020
  • Premium Statistic Expected spending on the holiday season in the U.S. 2025, by generation
  • Premium Statistic Main reasons shoppers plan to spend more during the holidays U.S. 2020

Shopping behavior

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  • Premium Statistic Change in holiday shopping behavior in the U.S. 2020
  • Premium Statistic Levels of comfort with holiday shopping offline U.S. 2020, by location
  • Premium Statistic Leading holiday shopping concerns during COVID-19 pandemic in the United States 2020
  • Premium Statistic In-store safety protocols to reassure holiday shoppers in the U.S. 2020
  • Basic Statistic U.S. consumers' plans to start holiday shopping 2020
  • Premium Statistic Number of physical stores visited as part of holiday shopping in the U.S. in 2024
  • Premium Statistic Product requirements during Black Friday/Cyber Monday in the United States 2020
  • Basic Statistic Reasons for shorter holiday shopping duration in the United States 2020
  • Premium Statistic Reasons for trying a new store or online retailer for holiday shopping U.S. 2020
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