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Singles' Day in China

Statistics report about Singles' Day in China

This report presents graphs and information about the Singles’ Day in China. Singles’ Day is the largest online shopping event globally based on sales value and number of shoppers. This event happened every year on November 11. Since 2020, Singles' Day sales in China has morphed into a two-week shopping event, starting from October 20.

The report provides key figures for the sales performance on Singles’ Day, customer behaviors and demographics, and Singles’ Day sales worldwide.

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Table of contents

Overview

6
  • Premium Statistic Online transaction value of Singles' Day sales in China 2015-2024
  • Premium Statistic Singles' Day online sales transaction value growth in China 2011-2021
  • Premium Statistic Sales value on Singles' Day in China 2025, by type of e-commerce
  • Premium Statistic Number of parcels on Singles' Day in China 2015-2021
  • Premium Statistic Payment page visit rates during Singles' Day China 2023, by e-commerce platform
  • Premium Statistic Average transaction value per order on Singles' Day China 2015-2023

Leading e-commerce platforms

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  • Premium Statistic Leading e-commerce platforms on Singles' Day in China 2024
  • Premium Statistic Number of active shoppers on Singles' Day in China 2024, by e-commerce platform
  • Premium Statistic Leading live commerce platforms during Singles' Day sales in China 2021
  • Premium Statistic Alibaba's Singles' Day GMV 2011-2021
  • Premium Statistic Online transaction value of Singles' Day sales JD.com in China 2017-2021
  • Premium Statistic Online transaction value of Singles' Day sales Xiaomi in China 2018-2023

Consumer demographics and behaviors

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  • Premium Statistic Breakdown of consumers' spending on Singles' Day China 2021, by age
  • Premium Statistic Breakdown of consumers' spending on Singles' Day China 2021, by city tier
  • Premium Statistic Main reasons for consumers to shop on Singles' Day sales China 2021
  • Premium Statistic Number of mobile shopping apps used during Singles' Day sales in China 2021
  • Premium Statistic Share of live commerce spend in total Singles' Day spending China 2021, by city tier
  • Premium Statistic Main influence of COVID-19 on consumers' buying behaviors on Singles' Day China 2021

Singles' Day around the world

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  • Premium Statistic Singles' Day awareness level among consumers in Europe 2019-2020
  • Premium Statistic Singles' Day sales value in the UK 2018-2022
  • Premium Statistic Singles' Day online and offline spending in France 2020
  • Premium Statistic Awareness of respondents of Singles Day MENA 2020, by country
  • Premium Statistic Amount spent online shopping during 11.11 sale Malaysia 2020
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