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Value of sales on Singles' Day in Europe in 2019 and 2020, by country (in million GBP)

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Source

Release date

November 2020

Region

Europe

Survey time period

2020

Supplementary notes

2019 sales value are actual figures and 2020 is forecast.
Singles' Day is held on November, 11.

Citation formats

Singles' Day spending in Europe 2019-2020, by country

Published by
F. Watty,
Nov 6, 2020
Singles' Day is a shopping festival that was inaugurated in 1993. Since then, the event has grown in popularity not just in China but around the Western world as well. Celebrated on November 11, Singles' Day is reported to have generated **** billion US dollars on Alibaba in 2019.

In Europe, between 2019 and 2020, sales made during Singles' Day was expected to see a general increase. According to forecasts, sales made during Singles' Day in 2020 are predicted to reach **** billion British pounds in the United Kingdom, the highest among the European countries displayed here.
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Singles' Day in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesBlack Friday e-commerce in BrazilBlack Friday in the UK
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