* 2019 results were taken from a previous survey also conducted and published by the same source(s). The source does not provide the exact date of survey for this study. ** Sample size for each year differed. In 2019, sample consisted of 1,000 shoppers from each country with the exception of Belgium and Netherlands, where sample size was 500 shoppers each. In 2020, 1,032 consumers were surveyed from the UK. For the remaining six countries, there were 500 respondents each.
Singles' Day is held on November, 11.
Citation formats
Singles' Day awareness level among consumers in Europe 2019-2020
Singles' Day is a shopping festival celebrated in China since1993. Since then, the event has grown in popularity not just in China but around the Western world as well. Celebrated on November 11, Singles' Day is reported to have generated **** billion US dollars on Alibaba in 2019.
In Europe, Singles' Day has still a long way to match the popularity it is enjoying in the Asian world, but consumers are certainly aware of the event, if with varying degrees. As seen in this statistic, in 2020 German consumers seemed to be the most aware among their European counterparts at **** percent. According to the results of a survey conducted with respondents in Europe, Germany was followed by the Netherlands and the UK, where Singles' Day awareness was at **** and **** percent, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
VoucherCodes.co.uk. (November 6, 2020). Awareness of Singles' Day among consumers in selected European countries in 2019 and 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1089664/singles-day-awareness-european-countries/
VoucherCodes.co.uk. "Awareness of Singles' Day among consumers in selected European countries in 2019 and 2020." Chart. November 6, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1089664/singles-day-awareness-european-countries/
VoucherCodes.co.uk. (2020). Awareness of Singles' Day among consumers in selected European countries in 2019 and 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1089664/singles-day-awareness-european-countries/
VoucherCodes.co.uk. "Awareness of Singles' Day among Consumers in Selected European Countries in 2019 and 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2020, /statistics/1089664/singles-day-awareness-european-countries/
VoucherCodes.co.uk, Awareness of Singles' Day among consumers in selected European countries in 2019 and 2020 ÌÇÐÄÆƽâ°æ, /statistics/1089664/singles-day-awareness-european-countries/ (last visited July 23, 2026)
Awareness of Singles' Day among consumers in selected European countries in 2019 and 2020 [Graph], VoucherCodes.co.uk, November 6, 2020. [Online]. Available: /statistics/1089664/singles-day-awareness-european-countries/
