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E-commerce in China

Statistics report on e-commerce in China

The report provides statistical information on e-commerce in China. The statistical data stretches from a general e-commerce overview to data on different e-commerce business models, leading e-commerce companies, most recent e-commerce trends, as well as consumer demographics.

Table of contents

General overview

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  • Premium Forecast Revenue of the e-commerce industry worldwide 2017-2029, by country
  • Premium Statistic E-commerce market GMV in China 2015-2025
  • Premium Statistic E-commerce share of retail sales in goods China 2015-2025
  • Premium Statistic Number of employees in the e-commerce segment China 2019-2023

B2B e-commerce

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  • Premium Statistic Transaction value of B2B e-commerce China 2014-2024
  • Premium Statistic Annual change of transaction value of B2B e-commerce China 2013-2023
  • Premium Statistic Market size of B2B e-commerce in China 2018-2026
  • Premium Statistic Market size of cross-border export B2B e-commerce in China 2018-2025
  • Premium Statistic Online B2B transaction value of FMCG in China 2017-2023

B2C and C2C e-commerce

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  • Premium Statistic B2C e-commerce market size in China 2018-2028
  • Premium Statistic Share of China's online retail sales H1 2024, by type
  • Premium Statistic Online shopping market retail sales volume in China 2015-2025
  • Premium Statistic Online retail sales value in China 2023, by region
  • Premium Statistic Breakdown of China's online retail sales H1 2024, by category

Leading e-commerce enterprises

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  • Premium Statistic Market share of online retail platforms in China 2022-2024
  • Premium Statistic Most valuable e-commerce companies China 2025
  • Premium Statistic YoY growth of retail e-commerce sales in China 2020-2024, by leading company
  • Premium Statistic Monthly active users of leading shopping apps in China April 2026

Current trends in e-commerce

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  • Premium Statistic GMV of social e-commerce industry China 2015-2025
  • Premium Statistic Transaction value of second-hand e-commerce in China 2015-2025
  • Premium Statistic Market size of O2O e-commerce China 2016-2024, by type
  • Premium Statistic Market size of q-commerce China 2021-2026
  • Premium Statistic Market value of live commerce in China 2021-2026

E-commerce consumer demographics and behaviors

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  • Premium Statistic Number of online shoppers in China 2015-2025
  • Premium Statistic Number of live streaming e-commerce users in China 2018-2025
  • Premium Statistic Penetration rate of online shopping in China 2015-2025
  • Premium Statistic Distribution of social e-commerce users in China 2024 by age group
  • Premium Statistic Major online shopping channels in China 2025, based on GMV share
  • Premium Statistic Leading reasons for online shopping among Chinese consumers 2024
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