In December 2023, vinted.it was the most visited website for fashion and apparel products in Italy, as it accounted for over **** percent of the desktop traffic. The marketplace zalando.it came in second place, with **** percent of visits in this category.
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SimilarWeb. (January 1, 2024). Most popular fashion and apparel websites in Italy in December 2023, based on share of visits [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1256276/italy-fashion-and-apparel-websites/
SimilarWeb. "Most popular fashion and apparel websites in Italy in December 2023, based on share of visits." Chart. January 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1256276/italy-fashion-and-apparel-websites/
SimilarWeb. (2024). Most popular fashion and apparel websites in Italy in December 2023, based on share of visits. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1256276/italy-fashion-and-apparel-websites/
SimilarWeb. "Most Popular Fashion and Apparel Websites in Italy in December 2023, Based on Share of Visits." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jan 2024, /statistics/1256276/italy-fashion-and-apparel-websites/
SimilarWeb, Most popular fashion and apparel websites in Italy in December 2023, based on share of visits ÌÇÐÄÆÆ½â°æ, /statistics/1256276/italy-fashion-and-apparel-websites/ (last visited August 01, 2026)
Most popular fashion and apparel websites in Italy in December 2023, based on share of visits [Graph], SimilarWeb, January 1, 2024. [Online]. Available: /statistics/1256276/italy-fashion-and-apparel-websites/