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E-commerce in Italy

Statistics report on e-commerce in Italy

This report presents statistics and facts on the e-commerce sector in Italy. It includes several chapter providing information on the development of the e-commerce market in recent years. Moreover, it provides data on online consumers, devices, and payment methods.

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Table of contents

Market overview

6
  • Premium Statistic E-commerce revenue in Italy 2009-2023
  • Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2025
  • Premium Statistic Annual growth in e-commerce revenue in Italy 2025-2026
  • Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2023
  • Premium Statistic Monthly online retail sales index in Italy 2021-2024
  • Premium Statistic Italian e-commerce firms presence in foreign markets 2026, by country

E-commerce adoption

5
  • Premium Statistic Share of Italian enterprises selling online 2017-2023
  • Premium Statistic Share of firms active in e-commerce in Italy 2023, by industry
  • Premium Statistic B2C organizations' revenue share from digital channels in Italy 2024-2028
  • Premium Statistic Online revenue channel share of e-commerce companies in Italy 2023
  • Premium Statistic Leading e-commerce software in Italy 2025

Segments

6
  • Premium Statistic M-commerce B2C market size in Italy 2016-2023
  • Premium Statistic Value of e-commerce purchases in Italy 2018-2023, by type
  • Premium Statistic E-commerce revenue in Italy 2023, by category
  • Premium Forecast Fashion e-commerce revenue in Italy 2017-2029, by segment
  • Premium Statistic Market value of e-commerce B2C food & grocery in Italy 2017-2023
  • Premium Statistic Value of consumer electronics online purchases in Italy 2021-2024

Leading platforms

5
  • Basic Forecast Top online stores in Italy 2025
  • Premium Statistic Leading e-commerce and shopping websites in Italy 2023, based on visit share
  • Premium Statistic Leading groceries websites in Italy 2023, based on visit share
  • Premium Statistic Leading fashion and apparel websites in Italy 2023, based on visit share
  • Premium Statistic Leading coupons and rebates websites in Italy 2023, based on visit share

Shopping & payment

9
  • Premium Forecast Number of users of e-commerce in Italy 2017-2030
  • Premium Statistic E-commerce online unique users in Italy 2019-2024
  • Premium Statistic Online retail website visits and orders in Italy 2026, by device
  • Premium Statistic Average online order value in Italy 2024-2026
  • Premium Statistic Average e-commerce discount rate in Italy 2022-2024
  • Premium Statistic Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device
  • Premium Forecast Most common online payments by type in Italy 2025
  • Premium Forecast Biggest e-commerce payment brands in Italy 2024
  • Premium Statistic Share of online purchases paid with BNPL options in Italy 2023
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