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Share of Italian enterprises selling online via web from 2017 to 2023, by sales percentage of total sales

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Source

Release date

August 2024

Region

Italy

Survey time period

2017 to 2023

Supplementary notes

Enterprises of total economic activities (c-n, including 951, excluding 75 and k).
The survey covers the universe of enterprises with 10 or more persons employed active, according to the classification of economic activities adopted in Italy (Ateco 2002), in the areas of manufacturing (D), construction (F), wholesale and detail (G), hotels (H), transport, storage and communication (I), real estate activities, renting, research and development (K) and audiovisual (O). Since 2009, economic activities are those considered by the division 10 to 82 under the new Ateco 2007 (derived by Nace Rev. 2) classification (excluding the section K-Financial and insurance activities and division 75-veterinary services).

Citation formats

Share of Italian enterprises selling online 2017-2023

Published by
Yihan Ma,
Aug 6, 2024

In 2023, about ten percent of all Italian firms reported to have sold products or services through online channels for just *** percent of their total sales. Considering all economic sectors, less than **** percent of Italian enterprises reported to have generated up to ** percent of their total sales through websites or marketplaces.

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E-commerce in ItalyInternet usage in ItalyOnline grocery market in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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