As of September 2025, WooCommerce Checkout held the biggest market share of e-commerce software providers in Italy, accounting for approximately a of the total. Sharing the second position in the ranking were Shopify, used by18 percent of e-commerce websites.
Tech investments
Italian e-commerce managers are gearing up for significant technological investments in 2024, with over **** planning new investments in technology partners. This focus on digital innovation reflects the growing importance of technology in the e-commerce sector and the need to stay competitive in a rapidly evolving market.
AI at the center of tech innovations
Artificial intelligence (AI) is set to revolutionize the e-commerce landscape in Italy, with ** percent of B2C professionals expecting increased investments in AI for customer data analysis and catalog management through websites. This significant focus on AI aligns with a broader European trend, where ** percent of e-commerce professionals recognize AI's potential in collecting and analyzing customer data and behavior.
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BuiltWith. (September 25, 2025). Market share of e-commerce software platforms in Italy as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/685597/e-commerce-software-market-share-in-italy/
BuiltWith. "Market share of e-commerce software platforms in Italy as of September 2025." Chart. September 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/685597/e-commerce-software-market-share-in-italy/
BuiltWith. (2025). Market share of e-commerce software platforms in Italy as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/685597/e-commerce-software-market-share-in-italy/
BuiltWith. "Market Share of E-commerce Software Platforms in Italy as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Sep 2025, /statistics/685597/e-commerce-software-market-share-in-italy/
BuiltWith, Market share of e-commerce software platforms in Italy as of September 2025 ÌÇÐÄÆƽâ°æ, /statistics/685597/e-commerce-software-market-share-in-italy/ (last visited July 21, 2026)
Market share of e-commerce software platforms in Italy as of September 2025 [Graph], BuiltWith, September 25, 2025. [Online]. Available: /statistics/685597/e-commerce-software-market-share-in-italy/
