Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028
Characteristic
Share of revenue
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period and met a monthly minimum visit and order threshold.
*Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
Release date is the date of access.Â
Citation formats
B2C organizations' revenue share from digital channels in Italy 2024-2028
In Italy, the share of business-to-consumer (B2C) revenue generated through digital channels rose from ** percent in 2024 to ** percent in 2026. This figure is projected to reach ** percent by 2028.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Salesforce Research. (May 20, 2026). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research. "Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028." Chart. May 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research. (2026). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations' Revenue Coming from Digital Channels in Italy in Selected Years from 2024 to 2026, with a Forecast for 2028." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2026, /statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research, Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028 ÌÇÐÄÆƽâ°æ, /statistics/1351348/b2c-revenue-from-digital-channels-italy/ (last visited July 26, 2026)
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028 [Graph], Salesforce Research, May 20, 2026. [Online]. Available: /statistics/1351348/b2c-revenue-from-digital-channels-italy/
