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E-commerce in Germany

Statistics report about the e-commerce market in Germany

This report is comprised of statistics giving insight into the varied German e-commerce market. The chapters listed provide overview figures, statistics on leading online retailers in Germany and sales data by product category. In addition, the report also contains data on online shopper habits and payment methods preferred when completing a purchase.

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Table of contents

Overview

7
  • Premium Statistic E-commerce revenue in Germany 2000-2026
  • Premium Statistic Revenue development of mail orders and online retail in Germany 2025
  • Premium Statistic Revenue from interactive retail services in Germany 2014-2024
  • Premium Statistic Online goods revenues in Germany 2000-2023
  • Premium Statistic E-commerce market volume in Germany 2006-2026
  • Premium Statistic Distribution of online and offline retail volume in Germany 2025, by industry
  • Premium Statistic Online shopping in Germany 2024, by frequency of purchase

Leading online retailers

7
  • Premium Statistic Online sales revenue share of multichannel retailers in Germany 2013-2025
  • Premium Statistic Revenue of Amazon in Germany and worldwide 2010-2025
  • Basic Statistic Revenues of online retailer OTTO 2015/16-2025/26
  • Premium Statistic Annual revenue of Zalando 2013-2023, by region
  • Premium Statistic Germany: Top 10 Fashion online stores
  • Premium Forecast Top Consumer Electronics online stores in Germany 2024
  • Premium Statistic Top toys online stores Germany 2025

Revenues by product category

7
  • Premium Statistic Online revenue from services and digital goods in Germany 2021-2024
  • Premium Statistic Online retail revenue from selected product groups in Germany 2023-2025
  • Premium Forecast Revenues in e-commerce in Germany 2021-2030, by segment
  • Premium Statistic Book, e-book and audio book sales in German e-commerce 2011-2024
  • Premium Statistic E-commerce revenue in the DIY sector in Germany 2006-2025
  • Premium Statistic Revenue from interactive retail services in Germany 2014-2024
  • Premium Statistic Online revenues in the optical retail sector in Germany 2011-2023

Online customers and payment methods

10
  • Premium Forecast Number of users of e-commerce in Germany 2017-2030
  • Premium Statistic Online and in-store shopping advantages in Germany 2022
  • Premium Statistic Share of online shoppers in Germany 2008-2024, by job status
  • Premium Statistic Expected online shopping spend change in Western European countries 2023
  • Premium Statistic Share of online shoppers in Germany 2025, by age group
  • Premium Forecast Attitudes towards online shopping in Germany 2025
  • Premium Statistic Social referrals to e-commerce sites in Germany 2024-2026, by device
  • Premium Statistic Market share of payment methods in online retail in Germany 2025
  • Premium Statistic Most used e-commerce payment methods in Germany 2016-2025, with 2030 forecast
  • Premium Statistic Most popular payment methods for online purchases in Germany 2022
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