Data refer to the value of e-commerce B2C purchases of Food&Grocery products by Italian web shoppers on Italian and foreign websites. Three components are included in the Food&Grocery: Food Grocery, Enogastronomy, and Food Delivery. Figures have been rounded.
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Market value of e-commerce B2C food & grocery in Italy 2017-2023
The value of purchases in the e-commerce B2C food & grocery sector in Italy increased significantly in the last years. The value recorded in 2017 was *** billion euros, since then this figure grew steadily, and reached *** billion euros in 2023.
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Osservatori Digital Innovation. (December 22, 2023). Market value of e-commerce B2C food & grocery in Italy from 2017 to 2023 (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/761489/market-value-of-the-online-grocery-sector-in-italy/
Osservatori Digital Innovation. "Market value of e-commerce B2C food & grocery in Italy from 2017 to 2023 (in billion euros)." Chart. December 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/761489/market-value-of-the-online-grocery-sector-in-italy/
Osservatori Digital Innovation. (2023). Market value of e-commerce B2C food & grocery in Italy from 2017 to 2023 (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/761489/market-value-of-the-online-grocery-sector-in-italy/
Osservatori Digital Innovation. "Market Value of E-commerce B2c Food & Grocery in Italy from 2017 to 2023 (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Dec 2023, /statistics/761489/market-value-of-the-online-grocery-sector-in-italy/
Osservatori Digital Innovation, Market value of e-commerce B2C food & grocery in Italy from 2017 to 2023 (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/761489/market-value-of-the-online-grocery-sector-in-italy/ (last visited August 03, 2026)
Market value of e-commerce B2C food & grocery in Italy from 2017 to 2023 (in billion euros) [Graph], Osservatori Digital Innovation, December 22, 2023. [Online]. Available: /statistics/761489/market-value-of-the-online-grocery-sector-in-italy/
