Data refer to enterprises active in online sales via computer networks (web and/or EDI). Date of release is date of access. Enterprises of total economic activities (c-n, including 951, excluding 75 and k). The survey covers the universe of enterprises with 10 or more persons employed active, according to the classification of economic activities adopted in Italy (Ateco 2007), in the areas of manufacturing (D), construction (F), wholesale and detail (G), hotels (H), transport, storage and communication (I), real estate activities, renting, research and development (K) and audiovisual (O).
*gas steam, air conditioning supply, water supply, sewerage, waste management and remediation activities (d-e).
Citation formats
Share of firms active in e-commerce in Italy 2023, by industry
In 2023, over ** percent of Italian businesses operating in the publishing sector were active in e-commerce sales activities, down from the previous year. This represents the highest share among the categories considered. Accommodation and food services followed in the ranking with about ** percent of enterprises in this sector selling their products or services online.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Istat. (August 6, 2024). Share of enterprises active in e-commerce in Italy in 2023, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/543079/share-of-firms-doing-e-commerce-in-italy-by-industry/
Istat. "Share of enterprises active in e-commerce in Italy in 2023, by industry." Chart. August 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/543079/share-of-firms-doing-e-commerce-in-italy-by-industry/
Istat. (2024). Share of enterprises active in e-commerce in Italy in 2023, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/543079/share-of-firms-doing-e-commerce-in-italy-by-industry/
Istat. "Share of Enterprises Active in E-commerce in Italy in 2023, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Aug 2024, /statistics/543079/share-of-firms-doing-e-commerce-in-italy-by-industry/
Istat, Share of enterprises active in e-commerce in Italy in 2023, by industry ÌÇÐÄÆƽâ°æ, /statistics/543079/share-of-firms-doing-e-commerce-in-italy-by-industry/ (last visited July 30, 2026)
Share of enterprises active in e-commerce in Italy in 2023, by industry [Graph], Istat, August 6, 2024. [Online]. Available: /statistics/543079/share-of-firms-doing-e-commerce-in-italy-by-industry/
