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This report offers the reader a comprehensive overview of Bonprix shoppers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bonprix shoppers in Italy (''brand users'') against Italian online shoppers in general (''category users''), and the overall Italian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Overview

• Introduction

• Brand usage
• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Innovation

• Attitudes towards the corresponding industry
• Challenges facing the country
• Politics

• Internet usage by device
• Social media usage
• Media usage

• Consumer ÌÇÐÄÆƽâ°æ Global survey
• Authors