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Mobile payment: Satispay users in Italy

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Satispay users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Satispay users in Italy (''brand users'') against Italian mobile payment users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Satispay users in Italy

  • Satispay is more popular among Generation X than other mobile payment services
  • There is a fairly even split of male and female Satispay users
  • Satispay has a larger share of users with a high income than other mobile payment services
  • Satispay users are more likely to live in large cities than mobile payment users in general
  • Being successful is less important to Satispay users than to other mobile payment users

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