In December 2023, Esselunga was the most visited website for grocery products in Italy, responsible for over ** percent of desktop traffic. Lidl.it followed in the ranking, accounting for more than ** percent of visits. Conad ranked third at **** percent of desktop visits.
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SimilarWeb. (January 1, 2024). Most popular groceries websites in Italy in December 2023, based on share of visits [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1256270/italy-most-visited-groceries-websites/
SimilarWeb. "Most popular groceries websites in Italy in December 2023, based on share of visits." Chart. January 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1256270/italy-most-visited-groceries-websites/
SimilarWeb. (2024). Most popular groceries websites in Italy in December 2023, based on share of visits. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1256270/italy-most-visited-groceries-websites/
SimilarWeb. "Most Popular Groceries Websites in Italy in December 2023, Based on Share of Visits." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jan 2024, /statistics/1256270/italy-most-visited-groceries-websites/
SimilarWeb, Most popular groceries websites in Italy in December 2023, based on share of visits ÌÇÐÄÆÆ½â°æ, /statistics/1256270/italy-most-visited-groceries-websites/ (last visited July 27, 2026)
Most popular groceries websites in Italy in December 2023, based on share of visits [Graph], SimilarWeb, January 1, 2024. [Online]. Available: /statistics/1256270/italy-most-visited-groceries-websites/