In Italy, e-commerce websites offered the highest discount rates in the first quarters of both 2023 and 2024. During those three months, the share of order amounts that was reduced due to merchandise or other discounts was between ** and ** percent each year.
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Salesforce Research. (July 30, 2024). Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 2nd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research. "Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 2nd quarter 2024." Chart. July 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research. (2024). Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 2nd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research. "Average Share of Order Amount That Was Reduced Due to Merchandise or Other Discounts in Italy from 4th Quarter 2022 to 2nd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2024, /statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research, Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 2nd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1317498/average-e-commerce-discount-rate-italy/ (last visited July 15, 2026)
Average share of order amount that was reduced due to merchandise or other discounts in Italy from 4th quarter 2022 to 2nd quarter 2024 [Graph], Salesforce Research, July 30, 2024. [Online]. Available: /statistics/1317498/average-e-commerce-discount-rate-italy/
