The research surveyed 12,000 consumers and business leaders in 14 countries, including Brazil, Mexico, and Colombia. The source does not provide an exact date of survey.
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Acceptability of entertaining ads among consumers in Latin America 2022
According to a 2022 survey, consumers in Brazil, Mexico, and Colombia were more prone to remember amusing ads. In Colombia, ** percent of respondents mentioned being more likely to recall ads that were entertaining.
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AMI. (February 2, 2023). Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1388328/acceptability-entertaining-ads-latin-america/
AMI. "Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022." Chart. February 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1388328/acceptability-entertaining-ads-latin-america/
AMI. (2023). Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1388328/acceptability-entertaining-ads-latin-america/
AMI. "Share of Consumers More Prone to Remember Amusing Ads in Selected Countries in Latin America in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2023, /statistics/1388328/acceptability-entertaining-ads-latin-america/
AMI, Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1388328/acceptability-entertaining-ads-latin-america/ (last visited July 20, 2026)
Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022 [Graph], AMI, February 2, 2023. [Online]. Available: /statistics/1388328/acceptability-entertaining-ads-latin-america/
