North America: ad spend growth by medium 2018-2029| ��ƽ��

Change in advertising spending in North America from 2018 to 2029, by medium

Characteristic	Search	Cinema	Influencer	OOH	Digital banner	TV & video	Direct messaging	Audio	Digital classifieds	Print	Total
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using current exchange rates and reflecting market impacts of the Russia-Ukraine war

Supplementary notes

* Forecast.

Numbers have been rounded.

Citation formats

The source forecast that, while search, cinema, and influencer advertising expenditures will experience double-digit growth rates in 2025, the print format will continue its decline in North America. On average, total ad spending in the region was projected to increase by at least *** percent annually from 2025 to 2029.