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Consumption value of face care products in Italy in 2024, by product category (in million euros)

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Source

In cooperation with
Release date

March 2025

Region

Italy

Survey time period

2024

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Face care product consumption in Italy 2024, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 6, 2026

In 2024, the consumption value of face care products in Italy was worth nearly *** billion euros. More specifically, the consumption of anti-aging and anti-wrinkle creams accounted for the largest amount of this value, roughly million euros. Face care products with the lowest consumption value were depigmenting products, whose consumption added up to about **** million euros.

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