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Consumption value of cosmetics and personal care in Europe from 2012 to 2024 (in billion euros)

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Sources

In cooperation with
Release date

July 2025

Region

Europe

Survey time period

2012 to 2024

Special properties

EU countries

Supplementary notes

* Value of retail, based on retail selling price (RSP).
Figures have been rounded.

Data for years prior to 2024 was taken from previous publications by the same source.

Citation formats

Cosmetics consumption value in Europe 2012-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 24, 2026

Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 79.84 billion euros in 2019 and over 103.9 billion euros in 2024.

Skin care: true hype

The most dominant product group in the cosmetics market is reflective of a recent global hype: skin care. In Europe, the market value of skin care products made up about one-third of the entire cosmetic industry. Toiletries followed shortly behind skin care, whereas fragrances and perfumes had a comparatively low share in the market at about 17 percent.

Germany standing out

One country that stands out in the vast landscape of European cosmetics is Germany. In 2025, the market value for beauty and personal care surpassed 18 billion euros, with over four billion euros arising from skin and facial care products.

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Market overview

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Segments

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Retail and wholesale

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Consumer expenditure

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Leading brands

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Topics

Cosmetics market in ItalyCosmetics industry in the U.S.Celebrity beauty brandsCosmetics industryGlobal prestige/luxury cosmetics
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* For commercial use only

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For single users
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Always free
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Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
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per month, billed annually 1
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