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Amazon beauty

Statistics report on Amazon beauty

This report presents statistics and facts on beauty and personal care shopping on Amazon. The first chapter provides an overview of Amazon's product categories. Next, the report features key figures on leading beauty products. The study also features a chapter on the leading players in the beauty and personal care e-commerce market. Lastly, the report highlights the shopping behavior of Amazon consumers when it comes to beauty products.

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Table of contents

Overview

9
  • Premium Statistic Amazon: main categories based on sales share 2022-2027
  • Premium Statistic Amazon: categories with the largest net sales CAGR 2022-2027
  • Premium Statistic Main Amazon product categories for small and medium-sized business (SMB) sellers 2023
  • Premium Statistic Amazon: most profitable sellers worldwide 2024, by category
  • Premium Statistic Value of beauty products sales on Amazon worldwide as of 2024, by domain
  • Premium Statistic Monthly estimated revenue of beauty and personal items on Amazon in the U.S. 2024
  • Premium Statistic Monthly estimated revenue of skin care products on Amazon in the U.S. 2024
  • Premium Statistic Amazon's share of total online sales in the U.S. 2023-2024, by product category
  • Premium Statistic Amazon Prime Day top categories sales change vs prior year U.S. 2023

Leading products

10
  • Premium Statistic Distribution of best-selling beauty & personal care products on Amazon 2025, by type
  • Premium Statistic Average price, reviews, and ratings of best-selling beauty products on Amazon 2024
  • Premium Statistic Number of reviews of best-selling beauty & personal care products on Amazon 2025
  • Premium Statistic Amazon's bestselling beauty brands in the U.S. 2023, by price range
  • Premium Statistic Amazon's bestselling beauty brands in the U.S. 2023, by market share
  • Premium Statistic Top selling beauty and personal care brands on Amazon.com 2024
  • Premium Statistic Top-selling active ingredients in beauty and personal care items on Amazon.com 2023
  • Premium Statistic Sales growth of top-selling active ingredients in beauty products on Amazon.com 2023
  • Premium Statistic Revenue of top beauty & personal care categories during Amazon Prime Day U.S. 2023
  • Premium Statistic Top beauty & personal care brands during Amazon Prime Day in U.S. 2023, by revenue

Competitors

11
  • Premium Statistic Leading health, beauty, and personal care e-retailers worldwide 2022-2027, by sales
  • Premium Statistic Top personal care e-commerce marketplaces worldwide 2025, by gross merchandise value
  • Premium Statistic Online marketplaces dominating beauty brand searches on Google worldwide 2023
  • Premium Statistic Top beauty websites in the U.S. 2025, by share of voice
  • Premium Statistic Leading websites in the beauty sector UK 2025, by share of voice
  • Premium Statistic Germany: Top 10 personal care online stores 2025
  • Premium Forecast Italy: Top 10 personal care online stores 2025
  • Premium Forecast Japan: Top 10 personal care online stores 2023
  • Premium Forecast sephora.com: e-commerce net sales 2017-2026
  • Premium Statistic E-commerce net sales of ulta.com 2015-2027
  • Premium Statistic GMV of beauty and cosmetics on Alibaba's e-commerce platforms China 2021-2022

Shoppers

7
  • Premium Statistic Most used online purchase channels for beauty products worldwide 2025
  • Basic Statistic Share of consumers who complete beauty purchases online in the U.S. 2026, by channel
  • Premium Statistic Websites or stores shoppers visit when searching new beauty products in the U.S. 2023
  • Premium Statistic E-commerce websites where buyers start online beauty shopping in the U.S. 2023
  • Premium Statistic Beauty product search starting on Amazon in the U.S. 2023, by generation
  • Premium Statistic Share of women purchasing beauty items on Amazon in the U.S. 2019-2023
  • Premium Statistic Consumers' opinions on purchasing beauty items on Amazon in the U.S. 2023
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