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Cosmetics in Germany

Statistics report on cosmetics in Germany

This report presents a detailed overview of the cosmetics market in Germany. The statistics at hand cover a broad range of information. From revenue figures for such German market leaders as Beiersdorf and Henkel to consumer opinions, followed by extensive data on women's and men's cosmetics. The final chapter covers the German natural cosmetics market.

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Table of contents

Market overview

11
  • Premium Statistic Revenue from body care products in Germany 2004-2024
  • Premium Statistic Revenue from body care products in Germany 2017-2025, by product group
  • Premium Statistic Revenue from skin and facial care products in Germany 2007-2025
  • Premium Statistic Revenue from decorative cosmetics in Germany 2004-2025
  • Premium Statistic Revenue from perfume and fragrances in Germany 2004-2025
  • Premium Statistic Cosmetics and body care product sales by distribution type in Germany 2025
  • Premium Statistic Net retail revenue from cosmetic and toilet articles in Germany 2002-2024
  • Premium Statistic Cosmetics and body care products monthly retail revenue change in Germany 2025
  • Premium Statistic Number of businesses in cosmetics and body care product retail Germany 2002-2023
  • Premium Statistic Online retail revenue share of cosmetics and body care products in Germany 2015-2023
  • Premium Statistic Y-o-y consumer price change for decorative cosmetics and perfume in Germany 2020-2024

Foreign trade

5
  • Premium Statistic Export value of cosmetics and body care products from Germany 2008-2024
  • Premium Statistic Export rate of the cosmetics and personal care industry in Germany 2008-2023
  • Premium Statistic Leading export countries for body care products from Germany 2024
  • Premium Statistic Import value of cosmetics and body care products from Germany 2008-2024
  • Premium Statistic Leading import countries for body care products into Germany 2024

Industry structure

11
  • Premium Statistic Revenue of the cosmetics and body care industry in Germany 2009-2024
  • Premium Statistic Cosmetics and body care industry: domestic and overseas sales in Germany 2008-2023
  • Premium Statistic GVA in the cosmetics and personal care manufacturing industry in Germany 2018-2022
  • Premium Statistic Gross production value the cosmetics and personal care industry in Germany 2018-2023
  • Premium Statistic Investment volume of the cosmetics and personal care industry in Germany 2009-2021
  • Premium Statistic Number of businesses in the cosmetics and personal care industry in Germany 2009-2024
  • Premium Statistic Body care and fragrance manufacturing: number of employees in Germany 2009-2023
  • Premium Statistic Producer price change for cosmetics and personal care products in Germany 2000-2024
  • Premium Statistic Net revenue in beauty salons Germany 2002-2023
  • Premium Statistic Number of beauty salons in Germany 2002-2023
  • Premium Statistic Number of beautician trainees in Germany 2003-2024

Market leaders

5
  • Basic Statistic Beiersdorf worldwide revenue 2001 to 2025
  • Premium Statistic Sales of Beiersdorf AG worldwide 2003-2024, by business segment
  • Premium Statistic Revenue of Henkel worldwide 2005-2024
  • Basic Statistic Global sales share of Henkel 2012-2025, by business unit
  • Premium Statistic FMCG manufacturers ad spend in Germany 2025

Consumer opinions

5
  • Premium Statistic Interest in skin and body care Germany 2019-2025
  • Premium Statistic Interest in haircare and hairstyles Germany 2019-2025
  • Premium Statistic Interest in cosmetics and makeup Germany 2019-2025
  • Premium Statistic Number of people in Germany with a high willingness to spend on cosmetics 2019-2025
  • Premium Statistic Cosmetic, hair, body care product usage Germany 2025

Women's cosmetics - use

17
  • Premium Statistic Usage of cosmetic, hair and body care products among women Germany 2024
  • Premium Statistic Women in Germany using eau de toilette and perfume Germany 2025
  • Premium Statistic Number of women using day cream Germany 2025
  • Premium Statistic Number of women using eye makeup Germany 2025
  • Premium Statistic Number of women using lipstick Germany 2025
  • Premium Statistic Number of women using night cream Germany 2025
  • Premium Statistic Number of women using foundation Germany 2025
  • Premium Statistic Number of women using nail polish Germany 2025
  • Premium Statistic Number of women using hair spray Germany 2025
  • Premium Statistic Number of women using facial cleansing milk Germany 2025
  • Premium Statistic Number of women using hair mousse in Germany 2025
  • Premium Statistic Number of women using facial toner and/or face lotion Germany 2025
  • Premium Statistic Number of women using anti-aging cream in Germany 2025
  • Premium Statistic Number of women using facial masks in Germany 2025
  • Premium Statistic Number of women using shaving cream or gel in Germany 2025
  • Premium Statistic Number of women using hair removal cream Germany 2025
  • Premium Statistic Number of women using hair lacquer in Germany 2025

Women's cosmetics - brands

18
  • Premium Statistic Leading brands for women's shampoo Germany 2023, by number of users
  • Premium Statistic Leading brands for womens hair conditioners in Germany, by number of female users
  • Premium Statistic Leading products for womens hair treatments and masks in Germany
  • Premium Statistic Leading brands for women's hairstyling and finishing products in Germany
  • Premium Statistic Leading brands for womens hair dyes, bleaches and lighteners in Germany
  • Premium Statistic Leading brands for women's deodorants and antiperspirants in Germany
  • Premium Statistic Leading brands for women's body lotions and moisturizers in Germany
  • Premium Statistic Leading brands for women's face creams, lotions and serums in Germany
  • Premium Statistic Leading brands for facial cleansers or toners for women in Germany
  • Premium Statistic Leading brands for women's peelings and face masks in Germany, by number of users
  • Premium Statistic Leading brands for women's disposable razors in Germany 2024, by number of users
  • Premium Statistic Leading brands for women's hair removal wax/ cream Germany 2023, by number of users
  • Premium Statistic Leading brands for women's makeup, powder, concealer & moisturizer in Germany
  • Premium Statistic Leading brands for women's rouge and highlighter in Germany 2022, by number of users
  • Premium Statistic Leading brands for eye makeup for women in Germany 2024, by number of users
  • Premium Statistic Leading brands for lipstick and lip gloss for women in Germany, by number of users
  • Premium Statistic Leading brands for nail polish/gel and nail care for women in Germany
  • Premium Statistic Leading brands for women's perfume and eau de toilette in Germany, by number of users

Men's cosmetics - use

9
  • Premium Statistic Use of cosmetic, hair and body care products among men in Germany 2022-2024
  • Premium Statistic Number of men using aftershave lotion in Germany 2025
  • Premium Statistic Number of men using shaving foam or gel in Germany 2025
  • Premium Statistic Number of men using eau de toilette or perfume in Germany 2025
  • Premium Statistic Number of men using shaving cream in Germany 2025
  • Premium Statistic Number of men using moisturizer or face cream in Germany 2025
  • Premium Statistic Number of men using pre-shaving lotion or facial toner in Germany 2025
  • Premium Statistic Number of men using hair tonic in Germany 2025
  • Premium Statistic Number of men using anti-aging cream in Germany 2025

Men's cosmetics - brands

7
  • Premium Statistic Leading brands for men's shampoo and conditioner in Germany 2023, by number of users
  • Premium Statistic Leading brands for mens hairstyling products in Germany 2023, by number of male users
  • Premium Statistic Leading brands for men's deodorants in Germany 2024, by number of users
  • Premium Statistic Leading brands for men's facial care (including beard care) in Germany
  • Premium Statistic Leading brands for men's shaving foam, gel and cream in Germany, by number of users
  • Premium Statistic Leading brands for men's disposable razors in Germany 2022, by number of users
  • Premium Statistic Leading brands for men's aftershave/ eau de toilette Germany 2023, by number of users

Natural cosmetics

7
  • Premium Statistic Revenue from natural cosmetics in Germany 2007-2024
  • Premium Statistic Market share of near-natural and natural cosmetics in Germany 2012-2022
  • Premium Statistic Revenue of Weleda Group worldwide 2011-2023
  • Premium Statistic Revenue of Weleda Group worldwide 2024, by region
  • Premium Statistic Revenue distribution of Weleda Group worldwide 2024, by segment
  • Premium Statistic Revenue of Logocos Naturkosmetik in Germany 2011-2023
  • Premium Statistic Revenue of Wala Heilmittel GmbH 2010-2023
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