ÌÇÐÄÆƽâ°æ

In 2024, facial care and body care were the two leading segments of the cosmetics market in Italy. These two product categories represented **** percent and **** percent of the cosmetic products consumed in the country, respectively. By contrast, products for men accounted for a mere *** percent of the cosmetics consumption.

Cosmetics market in Italy

The cosmetics market in Italy is one of the largest for production and consumer use. Italians consumed over *** billion euros worth of cosmetics in 2020 and over ** billion euros in 2023. In Italy, perfume shops have one of the highest market share, with nearly **** of cosmetic and personal care products sold in perfume shops. In 2024, perfume shops also had one of the highest market values with figures reaching over *** billion euros.

Cosmetics’ exports 

Italy is also a key player in the export trade of cosmetics goods, with products being sent all over the world. The value of exports of the Italian cosmetics industry has fluctuated but remained stable overall. The latest data shows that exports of the sector reached a total value of over billion euros in 2023. France is the European country that imports the most cosmetics from Italy, even more than Germany and Spain, with a value of about *** million euros in 2023.