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Consumption value of hair and scalp care products in Italy in 2024, by product category (in million euros)

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Source

In cooperation with
Release date

March 2026

Region

Italy

Survey time period

2024

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Hair and scalp care product consumption in Italy 2024, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 21, 2026

In 2024, the product for hair and scalp care that accounted for the largest consumption value in Italy was shampoo. That year, the consumption value of shampoos added up to million euros. Moreover, dyes and colored mousses were worth million euros, ranking second in the chart.

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Statistics on " Hair care market in Italy "

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Market overview

7

Products

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Hair care in pharmacies

7

Consumption

5

Leading companies

6

International trade

8

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Topics

Hair care market in ItalyCosmetics industry in the U.S.Cosmetics industryCosmetics market in ItalyPharmaceutical market in Italy
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